What is sustainability? Genuine sustainability is multi-faceted. It encompasses and improves all we influence: our Environment; the Ethics of how we treat people and animals; and the Economics that support long-term viability. In short, it’s good for our business and good for our planet. And sustainability is about always asking how we can do it better.
We may all address sustainability slightly differently, but for the McDonald’s Flagship Farmers program it’s about managing our farms in ways that drive progress forward and demonstrate lasting positive impact. Our legacy will be to leave our environment in a better condition, while improving the lives of our animals and people and strengthening the long-term economic health of our farms. Often a single action or improvement can have positive economic, environmental AND ethical benefits. As Flagship Farmers, we want to share how we have embraced the challenges our industry faces and developed actions that drive progress.