The ability to produce a quality product is crucial for the long-term, sustainable success of any business. For farmers, ranchers, producers and growers, that means we constantly look at ways to improve the quality or marketability of what we raise, grow and ultimately sell. We should be aware of consumer demands, market opportunities and buyer specifications around quality and consistency to maximize the value of our raw materials. Producing something that the market discounts or dismisses is a costly mistake. Consistency and quality are key attributes of sustainable production that positively impact a secure income and continued access to markets for long-term economic viability.

Investigate the methods producers are using to ensure consistently high-quality products

Madis Ajaots

Madis Ajaots

Wheat Grower, Estonia

  • Growing high-quality wheat that carries a premium in the market and meets the increasing demand for milling wheat
Read Madis Ajaots’s full story
Fatima Farm

Fatima Farm

Lettuce Grower, Spain

  • R&D into irrigation levels prior to harvest and how this impacts product shelf life
Read Fatima Farm’s full story
Maximillian Hardegg

Maximillian Hardegg

Potato Grower, Austria

  • Soil moisture meters and decision support software help ensure crops have the correct level of irrigation to achieve the optimum potato quality and yield
Read Maximillian Hardegg’s full story